Our employees initially expressed disbelief about the feasibility because in their eyes we were already doing our very best. The latter was correct, but we did not use our strengths properly, which meant that many things were not carried out effectively. By identifying these areas for improvement one by one and then tackling them with an action plan, we quickly achieved our objectives. The enthusiasm and persuasiveness of the Vocum team quickly created an atmosphere that the proposed improvements could actually be realized.